LeBron Hoopla

Let me be the first to say that I believe that LeBron James is one of the most exciting basketball players that I've ever seen. He is an unbelievable athlete with an uncanny basketball IQ. Now with that being said, I cannot for the life of me see what the big fuss is about with where he plays next year. Last time I checked, a LeBron led team has yet to win a championship. Hell a LeBron led team hasn't even won an NBA Finals game. I bet that a lot of people wouldn't even know what year the Cavs went to the Finals without googling it. That series was over before I finished my hot wings and Heineken. That's not an indictment on LeBron, because the fact that he led that Cavs team to the Finals is a testament to his greatness.
The point that I am trying to make is that we have become a sports society where winning championships is irrelevant. Chris Bosh is the prime example. He has yet to lead a team past the 1st round of the playoffs, yet gets so much media attention on where he will sign. To me, the most covenant free agent would be Dwayne Wade. I actually witnessed (no pun intended) him lead a group of washed up ring chasers (except Alonzo Mourning) to a championship.
Now I'm no fool. Anyone who gets LeBron James turns into an instant contender, but a primetime airing of the destination of a player that hasn't won anything is a little over the top. LeBron deserves every dollar that he receives from whatever team he is playing for (he may deserve more), but I think that the media has made sports more about their self promoting rather than the game itself. A couple of weeks ago we witnessed one of the most compelling and tightly contested Finals in recent history between the two most glorified franchises in the game, yet the most talked about teams over the past weeks have been the Knicks, Nets, Bulls, and Heat (2 of which are lottery teams) and players that haven't won anything. Maybe I'm old school, but to me the jury is still out on the King until he proves his case on the court.